Assessment mode Assignments or Quiz
Tutor support available
International Students can apply Students from over 90 countries
Flexible study Study anytime, from anywhere

Overview

Certified Specialist Programme in Persuasive Marketing Psychology

Looking to master the art of persuasion in marketing? Our programme combines marketing training with psychological insights to help you influence consumer behavior. Ideal for marketers, sales professionals, and business owners, this course delves into consumer psychology, neuromarketing techniques, and behavioral economics. Gain a competitive edge in the market by understanding how to craft compelling messages, create effective campaigns, and drive conversions using proven psychological principles. Elevate your marketing skills and boost your career with our persuasive marketing psychology programme.

Start your learning journey today! Certified Specialist Programme in Persuasive Marketing Psychology offers a comprehensive curriculum designed to enhance your marketing psychology skills through hands-on projects and real-world examples. This cutting-edge course focuses on persuasion techniques and consumer behavior analysis to help you become a master in influencing buying decisions. With a self-paced learning approach, you can acquire practical skills in persuasive marketing at your convenience. Elevate your career in digital marketing with this specialized training and stand out in the competitive market. Master the art of persuasion and boost your success in the industry today.

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Course structure

• Introduction to Persuasive Marketing Psychology
• Principles of Consumer Behavior
• Influence and Persuasion Strategies
• Neuromarketing Techniques
• Emotional Intelligence in Marketing
• Cognitive Biases and Decision Making
• Social Proof and Authority in Persuasion
• Creating Effective Persuasive Messages
• Ethical Considerations in Persuasive Marketing
• Applying Persuasive Strategies in Digital Marketing

Duration

The programme is available in two duration modes:

Fast track - 1 month

Standard mode - 2 months

Course fee

The fee for the programme is as follows:

Fast track - 1 month: £140

Standard mode - 2 months: £90

The Certified Specialist Programme in Persuasive Marketing Psychology offers a comprehensive curriculum designed to equip professionals with advanced skills in applying psychological principles to marketing strategies. Participants will learn how to harness the power of human behavior to create compelling campaigns that drive consumer decision-making.


Throughout the programme, students will explore various psychological theories and frameworks relevant to advertising, branding, and consumer behavior. By the end of the course, participants will be able to craft persuasive messages, design effective marketing campaigns, and analyze consumer responses using psychological insights.


The programme duration is 10 weeks, and it is self-paced to accommodate the schedules of working professionals. This flexibility allows participants to balance their studies with other commitments while mastering the intricacies of persuasive marketing psychology.


This specialist programme is highly relevant to current trends in the marketing industry, where understanding consumer behavior is crucial for success. By mastering the principles of persuasive marketing psychology, professionals can stay ahead of the competition and create impactful campaigns that resonate with their target audience.

Year Number of UK businesses Cybersecurity threats faced (%)
2018 500,000 87%
2019 550,000 92%
2020 600,000 95%
Certified Specialist Programme in Persuasive Marketing Psychology plays a crucial role in today's market, especially with the increasing need for professionals to understand consumer behavior and make informed marketing decisions. In the UK, where 95% of businesses faced cybersecurity threats in 2020, the demand for individuals with expertise in persuasive marketing psychology is on the rise. By completing this certification, professionals can gain valuable skills in influencing consumer decisions, creating compelling marketing campaigns, and improving overall brand perception. In a competitive market, having a Certified Specialist in Persuasive Marketing Psychology can give businesses a strategic advantage in reaching their target audience and driving sales. Stay ahead in the industry by mastering the art of persuasion and leveraging consumer psychology to create impactful marketing strategies.

Career path

Certified Specialist Programme in Persuasive Marketing Psychology